In his latest announcement, Facebook CEO Mark Zuckerberg embraces privacy and security fundamentals like end-to-end encrypted messaging. But announcing a plan is one thing. Implementing it is entirely another. And for those reading between the lines of Zuckerberg's pivot-to-privacy manifesto, it's clear that this isn't just about privacy. It's also about competition.
The Proof is in the Pudding
At the core of Zuckerberg's announcement is Facebook's plan to merge its three messaging platforms: Facebook's Messenger, Instagram's Direct, and WhatsApp. The announcement promises security and privacy features across the board, including 